YouGo Training & Media Consultancy

With trainers and associates who’ve been there, and done that before, our interactive sessions will leave participants with knowledge and practical tips, to enhance their skills, leading to better performance and results.

YouGo also consult on content and media strategies, focusing on our own brand of engaging multi-platform storytelling.

Our team of experienced writers, editors and PR practitioners will provide advice and deliver content solutions that are key to any business’s success today.

Az Samad
Guest Trainer

Jazz Guitarist-Composer-Educator Az Samad has recorded with Grammy Winners Flaco Jiménez & Max Baca; graduated & taught at the prestigious Berklee College of Music; performed in the United States, Europe & Asia; and appeared on 22 CDs ranging in styles from Tex-Mex, Contemporary Jazz to solo acoustic guitar. His works have been described as “richly textured, poetic and atmospheric”.

Az has performed at various Malaysian and international jazz festivals including Publika Jazz (Malaysia), Penang Island Jazz Festival, Philippines International Jazz Festival, Jarasum International Jazz Festival (Korea) and Jazz In July (Singapore).

He is also a sought after presenter for the TEDx series and has presented at TEDxKL 2013, [email protected] 2015 and TEDxUSMNibong 2016

As an educator, Az has taught students all over the world including the USA, Austria, Singapore, the Philippines, Hong Kong and Malaysia at universities, music colleges and music festivals.

His formal musical training includes 4 degrees in music. He received degrees from University of Westminster, UK; Jazz Composition and Guitar Performance – Summa Cum Laude Honors from Berklee College of Music, USA; and Masters in Music (Jazz Studies) from San Jose State University, USA.

Previously based in Berkeley, California; Az now lives in Kuala Lumpur.

Rina Omar
Guest Trainer

Rina Omar is a TV host, emcee and voice talent with a wide range in experience in front of the camera/mic/audience. On 8TV, she was the host of “Quickie” for 4 years, as well as “Trippin” in 2006.

Her writing credits include “Malaysian Idol”, “Latte @ 8” and “8TV Unzipped”.

She also had a stint as a radio announcer on LiteFM. Rina has also won awards for her writing and music, and has garnered nominations and acknowledgments for her work on- and off- screen.

Zuhri Iskandar
Guest Trainer

What started as a hobby when studying back in university, photography became a source of side income for Zuhri then by submitting stories and pictures on campus news to the local newspapers. After becoming a stringer with a local newspaper while studying, he joined the newspaper as a journalist upon graduation in 1995. He later joined the corporate world in 1998 but continued to work within the scope of creative industry by working with teams on various projects that emphasised on creating visuals for corporate image enhancement, advertising, promotions and product roll outs.

As more projects came in, he took the opportunity to establish Redmedia Photography Services (Redmedia) in 2006, and offered a variety of photography services to clients. After a year of operations, the business focus shifted to corporate clients particularly advertising agencies, private companies and banks, fulfilling their needs to capture their various events and high profile shots of the management and board of directors.

Zuhri is also a passionate travel photographer, making trips to various places in Indonesia, Nepal, India, Cambodia and Pakistan, capturing rare and unique cultural activities and elements of the local people. Many pictures from these trips have been published in the local publications and other social media platforms.

One of his biggest milestones was being commissioned by Prasarana Malaysia Berhad to capture images for its coffee table book A Rail Journey – Behind Every Story, There’s A Station in 2014. The book won Anugerah Buku Negara 2015, hailed as Buku Umum Terbaik (Kategori Fotografi). It was a solo project and took almost a year for him to capture all the images that the client required and it paid off.

Redmedia is also the official image provider (photo and video) on retainer for UMW Corporations since 2015. Currently he is working on another high profile coffee table book project on Kelantan Peranakan Chinese community which is scheduled to be published by end 2016.

Zuhri is an accredited member of Creative Content Industry Guild Malaysia (CCIG), recognised as a commercial photographer (A05299-15).

With more than 20 years of experience in the industry, Zuhri often shared his experience and knowledge in photography workshops and seminars, and invited to participate in various photography exhibitions.